Baiba Zāmuele

Lawyer, Mediator, Negotiator and Executive Coach

When crisis hits, conflict escalates, or complaints threaten to damage your reputation, Baiba helps you respond strategically.

Baiba can advise on the right course of action, coach you through the negotiation settlement, and mediate where needed.

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What is your business challenge?

Facing difficult business discussions

Involve me and solve disputes without ending up in a court. You will be able to witness fast how complex or and stuck negotiations can turn to smoothly running with the involvement of a professional mediator.

Lacking proper negotiation skills

Get equipped with tips of negotiation strategies and conflict resolution skills with my special training programs for professionals and company teams. You will be able to build a sustainable relationship with clients, business partners and even preventing conflicts inside own company.

You have reached your limits as a leader

Through my coaching sessions I will help you to empower your potential and strengthen your resilience by defining new professional horizons and helping you to focus on what’s really important.

Transform Challenges into Opportunities

With Baiba at your side, you gain expert support navigate complex situations, resolve conflict constructively, and build stronger outcomes for the future.

From high-stakes disputes and crises situations to sharpening your negotiation skills, equips you with the strategies and guidance to move forward with clarity, confidence, and control.

Why choose Baiba Zāmule (ex Strupiša)

None of Baiba’s cases have ended up in a court.

What is the secret of success?

A unique blend of expertise in negotiation strategy, conflict resolution, commercial law, board governance, and personality resilience — combined with a natural talent for mediation.

Baiba’s philosophy

It is impossible... But doable.

-Sir Sean Connery

Baiba’s negotiation strategies yield impressive results. Discover how she can transform your approach to negotiations and achieve the results you desire.

Successful Outcomes

100%

Legal advice cases have never reached court.

International Experience

40

Countries across Europe, South America, North America, India and Asia.

Experienced Expert

>25

Years in a variety of business sectors.

Complex Mediation Cases

11

Multinational parties involved.

Contact me

to find the best solution for your issue

Qualifications

Proven Expertise in Law, Mediation, Coaching, and Mentoring

Business Administration

PhD studies

Jurisprudence

Master's degree

Coaching

Membership of professional organisation ICF with more than 400 hours trainings from Ericsson International and David Clutterbuck

Mentoring

EMCC Accredited Certification as Effective Business Mentor: Senior Practitioner from David Clutterbuck and Marshall Goldsmith

Mediation

Certification by Latvian State

Clients & Partners

Chosen by those who value clarity, strategy, and results

Private Companies

Discover Cars
NASDAQ
LATRAPS
KOOL
Discover Cars
Hansa Matrix
Pure Chocolate

Banks

Swedbank
SEB Bank
Luminor Bank
Signet Bank

Governmental

Ministry of Justice
LIAA
Altum
Council of Certified Mediators
SEPLP

Risk and Venture Capital

BaltCap
Livonia
FlyCap
ZGI

NGO

Foreign Investors Council in Latvia
Latvian Venture Capital Association
Irish Chamber of Commerce
Sievietes transportā

Frequently Asked Questions

Having several service lines – how do you ensure professional level of each service?

All my services supplement each other and are closely related. Each of my new service line has derived naturally from what I have already been doing with success. I have learned from experience of my clients - as soon as anyone has acquired mastery in one field, achieving mastery in any other comes much faster. Mastery and road to mastery is one of the favourite topics of my clients.

What qualifications do you hold?

Law: Master degree

Mediation: Certification by Latvian State

Coaching: Membership of professional organisation ICF with more than 400 hours trainings from Ericsson International and David Clutterbuck

Mentoring: EMCC Accredited Certification as Effective Business Mentor: Senior Practitioner from David Clutterbuck

What has been your most challenging project?

Leading to successful completion negotiations with 11 multi-national parties for multi-million transaction in highly stressful situation with several civil and criminal litigations at hand. In this project synergy of my different services lines was prerequisite for sustainability of the solutions.